This is the list of "positive, governing words" that GOP candidates were told to use when speaking about themselves or their policies.

• Active(ly)
• Activist
• Building
• Candid(ly)
• Care(ing)
• Challenge
• Change
• Children
• Choice/choose
• Citizen
• Commitment
• Common sense
• Compete
• Confident
• Conflict
• Control
• Courage
• Crusade
• Debate
• Dream
• Duty
• Eliminate good-time in prison
• Empower(ment)
• Fair
• Family
• Freedom
• Hard work
• Help
• Humane
• Incentive
• Initiative
• Lead
• Learn
• Legacy
• Liberty
• Light
• Listen
• Mobilize
• Moral
• Movement
• Opportunity
• Passionate
• Peace
• Pioneer
• Precious
• Premise
• Preserve
• Principle(d)
• Pristine
• Pro-(issue) flag, children, environment
• Prosperity
• Protect
• Proud/pride
• Provide
• Reform
• Rights
• Share
• Strength
• Success
• Tough
• Truth
• Unique
• Vision
• We/us/our
• Workfare